Mortgage broker · B2C
Bad credit / low doc
131 booked calls from 162 leads
- Leads
- 162 at $12.52 each
- Per booked call
- $15.48
- Booked rate
- 80.86%
Helping service‑based businesses get more qualified leads and booked calls from paid ads
- Meta ads that bring in quality, qualified and quotable leads
- Systems that turn those leads into buyers
- Expert in lead gen systems (ads, funnels, landing pages and CRO)
Bad-credit and low-doc home loans · Mortgage broker (B2C)
131 of 162 leads booked a call.
- Cost per lead
- $12.52
- Per booked call
- $15.48
- Booked rate
- 80.86%
Clients I work with
- Mortgage brokers
- Financial advisors
- Law firms
- Mass torts
- Home improvement businesses
- Personal coaches
- Real estate brokers
- SaaS companies
- Lead providers
- B2C businesses
- B2B businesses
Campaigns I ran, with the numbers
Up to 3x more client inquiries in key campaigns. The cards below show the Ads Manager numbers.
Mass tort lead provider · B2C
Rideshare sexual assault, US
2,734 leads across the US
- Cost per lead
- $61.90
- Target
- Under $100 per lead
Inventory software · B2B
Bars, restaurants, hotels, golf clubs
83 demos from 112 submissions
- Submissions
- 112 at $127 each
- Per demo
- $172.68
- Booked rate
- 74%
Personal injury law firm · B2C
Car accidents, Tampa, Florida
490 car accident leads
- Targets
- Under $200 per lead
- Under $1,500 per signed case
Mortgage broker · B2C
Nurses
149 booked calls from 230 leads
- Leads
- 230 at $41.04 each
- Per booked call
- $63.35
- Booked rate
- 64.78%
Financial advisor · B2C
Doctors aged 50+
48 booked sessions from 66 leads
- Leads
- 66 at $62.86 each
- Per booked session
- $86.43
- Booked rate
- 72.73%
Mortgage broker · B2C
Government employees
53 booked calls from 78 leads
- Leads
- 78 at $24.88 each
- Per booked call
- $36.61
- Booked rate
- 67.95%
Mortgage broker · B2C
Teachers
52 booked calls from 75 leads
- Leads
- 75 at $38.28 each
- Per booked call
- $55.21
- Booked rate
- 69.33%
Financial advisor · B2C
Professionals aged 50+
20 booked sessions from 32 leads
- Leads
- 32 at $67.97 each
- Per booked session
- $108.75
- Booked rate
- 62.50%
Tap any card image to see the full results.
The work behind the numbers
I didn't edit these videos. I work with video editors by writing the scripts and giving the creative direction.
Skills and tools
Skills
Ads and lead generation
- Meta Ads
- Google Ads
- Creative testing
- Audience segmentation
- Cold email
- Copywriting
Funnels, CRM and tracking
- Landing pages
- Forms and surveys
- CRM pipelines
- Workflows and automation
- Call and demo booking
- Conversions API
- CRM attribution
- Dashboards
Tools
AI and creative
- Claude
- Claude Code
- ChatGPT
- HeyGen
- Higgsfield
- Canva
- CapCut
CRM, automation and tracking
- GoHighLevel
- Close CRM
- iClosed
- Make.com
- Zapier
- CallRail
- Google Tag Manager
- Stape
- ClickUp
- Notion
- Google Workspace
Hi, I'm Paul
I help service businesses turn paid ads into qualified, quotable leads and booked calls.
I've run Meta ads since 2020 for mortgage brokers, law firms, financial advisors, home improvement and real estate businesses, coaches and SaaS companies.
A cheap lead is not much use if the business can't price the job or follow up quickly. So I don't stop at the ad. I build the landing page, form, CRM pipeline and follow-up automation behind it, and set up tracking so every lead can be traced back to the ad that brought it in.
How I can help you
- Meta ads that bring in qualified, quotable leads
- Landing pages, forms and CRM follow-up that turn leads into booked calls
- Tracking and dashboards, so you can see what each lead costs and where it ends up
On key campaigns, this has meant up to 3x more client inquiries, and manual follow-ups and response delays cut by 60 to 70%.